Beauty specialist Coty and Adidas are extending their long-term licensing agreement.
The focus of the cooperation is on cosmetics and care products from the areas of body care, wellness, sports and sports lifestyle, said the US cosmetics group on Friday, which, in addition to Adidas, also produces beauty products for brands such as Gucci, Jil Sander and Lacoste. In the cooperation with the sports goods manufacturer from Herzogenaurach, the topic of sustainability remains a central criterion, which plays a special role in the development of the “Active Skin & Mind” series.
“Over the past few months, we’ve successfully increased Adidas’ share in the personal care space and launched products that increase the credibility of sports and skincare,” said Coty CEO Sue Nabi. “With the launch of the Adidas Active Skin and Mind range, we are positioning Adidas as the leading premium personal care range with high-quality ingredients and sustainable packaging. “