“We make ”Funky Shoes of Waste” that are 90% recycled materials and 100% PETA certified vegan,” says Rob Willems, creative director and co-founder of Greyderlab. “In this uncertain and polarized world, people are in search of meaning, connection and warmth. The only way is to care for each other and for our natural habitat. Together. Regardless of race, color, background, religion or belief. The is what we do today and want to do even better tomorrow.”
Greyderlab, the sustainable fashion brand, was founded two years ago to make the world a better and greener place with a product that almost everyone uses every day: shoes. With their mission and love for life and innovation, Greyderlab makes shoes from waste. For example from cacti, coffee leftovers, used car tyres, PET bottles fished from the Mediterranean and discarded T-shirts and jeans. They also established the Greyderlab Forest Fund, through which they acquire, restore and manage nature. The latest social project, People R Human 2, is still a work in progress but will have a voice, face and shoes by 2022 for people who need it.
Now that the sustainable Greyderlab brand is established and sold in 17 European countries, together with whoever wants it – companies, governments or individuals – they want to create a yellow wave that will continue to swim. Willems: “For us, yellow is a symbol of spring, optimism, inspiration, initiative, youth and novelty. The time of trade for the sake of trade (in shoes) is over. And that’s a good thing.
The better known Greyderlab’s Yellow Wave is, the greater its impact as a contribution to a better and more sustainable world. In search of people with a passion for improving the world and our children’s future, Greyderlab sent out the first issue of its magazine to several hundred interested people. In it they share the story and call on people to become ambassadors or at least to spread the story further. They also offer the opportunity to become Greyderlab Ambassadors by buying or investing in bonds. With the message: “We are the future and so are you.” To be continued, no question.
Want to learn more about Greyderlab and the Yellow Wave? Then visit instagram.com/greyderlab_shoes or contact us at [email protected] or +31 73 720 0904.