Exclusive Gumball Rally cars in Bruges

“Inappropriate in a car-free city”, say critics. But according to the city, the event brings “huge publicity”.

First time in Bruges

The Gumball 3000 Rally is 24 years old. It is the first time they visit Bruges. The ride goes from Edinburgh, London, Bruges, Amsterdam, Verbier, Venice, Budapest to Montenegro.

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For good cause

“The initiative raises money for the Gumball 3000 Foundation, a non-profit organization that supports various projects for young people in financially difficult situations. The field of more than 100 vehicles includes a mix of custom classics and futuristic hypercars.” says the organization.

Sounding names: 400 million followers on social media

“In addition to being a unique rally for supercars, the Gumball 3000 is also a parade of superstars, led by glam couple Maximillion Cooper, founder and host of Gumball 3000, and his wife, American rapper and Grammy winner Eve.

Other well-known names include rapper Bun B, grime legend Dizzee Rascal and producer and Grammy winner Dallas Austin. They are joined by a large group of aspiring Gumballers such as comedians and influencers from the popular BBC mockumentary People Just do Nothing, MC Grindah from Kurupt FM and DJ Beats, alongside Harry Pinero, Alhan Gençay and other international celebrities.

And then there are the numerous social media and eSports superstars such as influencers DailyDrivenExotics, Shmee150, Mat Armstrong, Mark McCann, Pitstop Podcast who will share their adventures on YouTube, TikTok and Instagram with more than 400 million followers in total. It makes the Gumball 3000 Rally an event with global exposure.” decides the organization.

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“Huge publicity”

“Today an exceptional event is taking place in our city, for which the mayor and aldermen have granted permission for the use of the Markt and ‘t Zand,” says acting mayor Mathijs Goderis.

“This car rally will take the participants to different places around the world, including our city. More than a hundred exclusive cars will be on display for the public to admire. Images of this event will be circulated around the world, bringing enormous publicity to our city Such an organization naturally has an impact on mobility in the city and unfortunately cannot be avoided. Traffic disruption is kept to a minimum and everything is closely monitored by the police.”