Still plenty of scope for the Asian market: Milcobel brings together knowledge about mozarella in a center of expertise
Mozzarella is a technically complex product. But Milcobel has been investing for 20 years in research into the characteristics of mozzarella as an ingredient. In the new center of expertise, the company wants to share all its expertise on preparation and applications. Because the cheese preparation ends up on more dishes than just pizza, it turns out. Milcobel, for example, is eyeing Asia. There they love other applications, such as mozzarella on squid, street food, corn dogs or plantains.
Rapid Asian growth
“At the moment we export a quarter of our production outside Europe,” says Francis Relaes of Milcobel. “The largest share is currently in Asia, where growth is faster than in the rest of Europe.” The Asian market is growing by 6 to 7% every year compared to only 3% in Europe. “We are now focusing very specifically on that,” says Relaes. “There are a number of countries that are growing very strongly, such as Korea and Japan. They are among the top 5 countries to which Europe exports cheese”
But the new expertise center for mozzarella will be located in Langemark and will be an indispensable link in the growth story.