uA radiant, luminous and splendid face increases self-confidence and makes you face the marathon of commitments of the period without uncertainty, especially now that we are preparing for the New Year. The inputs that come from the beauty world are many. An interesting point comes fromentrepreneur, fashion and beauty expert Flavia Arditi, and from a leather expert like la Dr. Claudia Menicanti, specialist in Dermatology and Venereology in Milan and Dermatopathologist.
Fashion and beauty entrepreneur Flavia Arditi shares her holiday beauty routine in this feature.
The first beauty gesture: cleansing
What is the essential beauty care gesture for Flavia Arditi this holiday season to have glowing skin?
«This holiday season, my absolute must-haves are cleansers to deeply cleanse the skin of impurities and make-up. Vitamin C is essential because it helps me to brighten the skin but, above all, to fight wrinkles thanks to its antioxidant action against free radicals ».
ISDINCEUTICS Essential Cleansing by ISDIN is a delicate and light facial cleansing oil capable of effectively but gently removing make-up and photoprotection residues, even those resistant to water.
Focus on the eye area
In preparations for the Great Event, the gaze is one of the areas of the face that focuses efforts. The need is to restore smoothness and luminosity to the skin which erase tiredness.
How important are attention to the eye area in Flavia Arditi’s beauty routine? What product do you use and how does it help brighten your eyes? Is there a secret like a particular massage that performs?
«I’m an eye contour fanatic, it’s very important that it has the right and light texture, that it absorbs immediately by simply tapping it with the ring finger so as to apply little pressure. It’s a very delicate area. I like to vary the product, there is certainly one of my favorites ISDINCEUTICS K-Ox Eyes by ISDIN, which reduces the volume of bags, lightens dark circles and with its cold-effect ceramic applicator stimulates microcirculation, immediately illuminating the gaze».
The word to the expert
Let’s talk in depth about the eye contour area with the Dr Claudia Menicanti.
How to treat this very delicate area? What are the ingredients that can brighten the eyes and how do they work?
«The eye contour it is a very delicate area as it is very often subject to suffering from the local microcirculation which causes blood extravasation with the consequent formation of dark circles, thin skin and dry skin. Products for the eye area that improve its appearance are certainly those that restore the epidermal barrier through molecules aimed at protecting the microcirculation or improving skin elasticity, such as flavonoids or hyaluronic acid. The addition of substances capable of camouflaging the blackish color such as Vitamin K oxide which blocks the formation of hemosiderin completes the eye contour in an optimal way. Furthermore, delicate manual procedures, such as lymphatic drainage of the area, complete the topical home therapy. Eventually, the third step that can be done is biorevitalization by the dermatologist, not only of the face but specifically intended for this area, thus improving the appearance of the dermis».
ISDINCEUTICS K-Ox Eyes by ISDIN is the eye contour formulated to counter bags and dark circles which, thanks to the ceramic applicator, provides a cold effect.
The product that gives the “glow” effect
We are approaching the longest night of the year. How is Flavia Arditi preparing for this event? Have you been preparing your skin for weeks already or will you think about it at the last minute?
«For the past 10 days, since this is a really intense period, between events and appointments, I have been using the ISDINCEUTICS vitamin protocol Flavo-C Strong by ISDIN which, as I said, helps me brighten my skin and fight wrinkles. For about a month, however, I have been applying ISDINCEUTICS Retinal Intense in the evening, an anti-wrinkle night serum with retinaldehyde: an innovative biphasic product that helps accelerate skin renewal, renews skin texture and reduces wrinkles and expression lines. And then, as mentioned before, I never forget to pay attention to the eye area!».
The word to the expert
Retinoids are among the best known antiaging ingredients. We ask the Dr Claudia Menicanti
Who can use them and when are they indicated?
«As we know, there are various forms and different molecules of retinoids. In general they are considered the elixirs of youth as they have anti-inflammatory and exfoliating properties, plus they are sebum-regulating and keratino-regulating. For this reason, they are not only applied as an anti-ageing agent, but very often they are also used in acne and the results of acne, precisely because of their power to reactivate and regenerate fibroblastic activity. It’s also true that in the absence of specific issues, such as signs of photoaging or acne, if started too early they can be a bit irritating. The advice is always to consult a specialist who, based on the problem, skin and age of the patient, is able to direct the most appropriate and correct Vitamin A molecule. Furthermore, we must also pay attention to the formulation of the retinoinoid, which if enriched with moisturizing and skin-restoring substances can increase tolerability even on young patients”.
ISDINCEUTICS Flavo-C Forte by ISDIN contains 15% pure, fresh and stable Vitamin C. Helps stimulate collagen synthesis to improve skin firmness, reduce expression lines and reactivate radiance.
The “makeup” of beauty
What is your “never again without” beauty secret from Flavia Arditi? Do you use anything in particular for instant smoothness and luminosity?
«In my routine I have always missed a last-minute ally! Maybe too tired from the event the night before. I really need an energy boost that lifts the signs of tiredness and reduces expression lines with a long-lasting effect. Since I tried ISDINCEUTICS INSTANT FLASH by ISDIN, with its immediate illuminating effect up to 8 hours I have found my beauty secret! Impossible to do without it now!».
The word to the expert
It’s not always clear how lifting effect serums work, which is why we asked the Dr Claudia Menicanti
How do these cosmetic specialties work?
«Serums with a lifting effect take advantage of particular advanced technologies that manage to create lifting networks, i.e. flexible and non-occlusive barriers that immediately reduce wrinkles and thus immediately giving a wow effect. These products are usually formulated with antioxidant substances such as peptide Q10, which stimulates Coenzyme Q10, carrying out an antioxidant and antiaging action, thus resulting in therapeutics at the time of application. In addition, they are often enriched with moisturizing substances, so you don’t have to apply additional products».
ISDINCEUTICS INSTANT FLASH by ISDIN is a serum in vials which, thanks to the combination of innovative ingredients, provides an immediate and prolonged lifting effect up to 8 hours.
Makeup and post-celebration cleansing
Bright and sparkling, the make-up will surely be a must-have for that evening. Has Flavia Arditi already decided how her life will be? A tip for anyone preparing for elaborate make-up and wondering how she will be able to remove it afterwards?
«I am for a natural effect, always. I use light make-up that enhances without “covering” or distorting too much. In any case there is no need to worry about how elaborate the make up is, the fundamental point is to choose the right cleanser. ISDINCEUTICS Essential Cleansing by ISDIN, for example, has an oil-in-water texture that dissolves even waterproof makeup. I massage it well by performing a small ritual and then I remove everything with a clean cloth!».
iO Woman © REPRODUCTION RESERVED