Big Brother viewership is falling.
The season of Big Brother came to an end on Sunday. The final broadcast was watched by 259,000 viewers from Nelose, according to Finnpanel. The number is the average number of viewers, and it doesn’t even make it into the 100 most watched programs of the week.
The finale was not Nelosenka’s most watched program, but Surviytyjät Suomi, Vain elämää and Huutokauppakeisari are ahead.
The most watched Big Brother episode on the screen gathered 29,000 viewers.
259,000 is less than in the previous Big Brother season a year ago. At that time, the average number of viewers of the final was 349,000.
The trend has been decreasing for a long time, only the so-called celebrity BB has increased the numbers.
Reeo aired the victory of the Big Brother season that ended on Sunday. The show’s presenters Janni Hussi, Sami Kuronen and Anni Ihamäki are in the party buzz. Jukka Alasaari
In many years, the Big Brother final has been scheduled for the same day as the Dancing with the Stars final. For example, just a year ago this happened, when on the same evening Ernest Lawson won TTK and Jasmiina Yildiz was celebrated as the BB winner. TTK was celebrated as the most watched program, when over a million viewers watched the finale.
This year, Big Brother did not have a competitor like the superior TTK. Now, at the same time, Suurmestari came from MTV3, Yle’s runner-up, Spain-Germany, from the World Cup soccer match, and Paradise from TV1.
Finland got its own Big Brother in 2005. At that time, the program was available on Sub, and in the first year, 425,000 viewers watched the program. The program’s popularity grew until 2009, when 779,000 viewers watched the finale.
In the figures of the early 2000s, it should be noted that streaming services were not available in the same way as in the 2020s.
After 2009, the numbers started to increase and the last Big Brother was seen on SubTv in 2014.
Big Brother returned to the screen in 2019, but this time for Nelose. The trend in terms of viewer numbers is decreasing, and the lowest number of viewers was thus this year.