Webinars > Ecommerce > Omnicommerce, a new necessity for brands
In a webinar, Kantar discusses the importance of omnichannel commerce to provide an optimized customer experience.
Through Kantar
02/17/2022 at 09:00
Physical stores, social networks, Direct-to-Consumer, marketplaces… Today there are many sales channels, and just as many purchasing path options for consumers. For brands, this means doing everything possible to offer them a suitable experience on multiple touchpoints, both physical and digital.
Companies must therefore create synergy between all distribution channels. On Thursday February 17, 2022 at 9 a.m., Kantar, the world leader in data, research and consulting, is organizing a webinar to help you face these new challenges. This online conference will be moderated by Adrien Germain-Thomas, Head of Commerce/ eCommerce at Kantar Insights. The expert will address the major issues facing brands, namely differentiating themselves from the competition and managing to communicate effectively on all channels. It will give advice on how to use omnichannel commerce.