Romania’s tennis ace Sorana Cirstea has been in the top 100 in the world for years, 21st place was the highest of feelings so far, the 32-year-old is usually found in the top 40. The experiences that she now gave in an interview , but underpin: It doesn’t seem to have to be much better.
Like Cirstea in the podcast “La Fileurevealed, marketers are telling women’s tennis stars to invest more in their bodies than their careers anyway.
Specifically, the attractive Romanian revealed that sporting goods manufacturer adidas told her in negotiations: “It’s better to be beautiful and in the top 10 or in the top 20 than to be ugly and number one.” A statement that finally revealed to her that it was all about finding a market. Adidas eventually supported the Bucharest native from 2006 to 2016.
It is easiest to market a player from Japan, Great Britain, Spain or China, while Eastern Europe is more of a difficult terrain, Cirstea continued.
2009 saw Sorana Cirstea her best Grand Slam year
After all, it’s not just about origin and appearance: “It depends a lot on you and your personality, how you inspire people and how you present yourself, that’s also very important,” Cirstea continues.
Cirstea definitely knows how to market itself well. 157,000 people follow her on Instagram, whom she regularly provides with impressive snapshots.
However, the career of the right-hander has stagnated somewhat for years. In 2009, Cirstea caused a sensation with the round of 16 at the Australian Open and reaching the quarterfinals in Rolland Garros as well as round three in Wimbledon and at the US Open, she should never top these results at Grand Slams.
It is also interesting what Cirstea has to say about record Grand Slam winner Serena Williams. “Serena used to bully me a lot, she was trained to bully you in the dressing room.”