The joint use of accounts will start to be severely restricted in the spring.
Sharing Netflix accounts will be charged in the spring. Unsplash
Many people use the same Netflix credentials, even if they don’t live in the same household. IDs can be shared, for example, among family or friends, which reduces costs significantly. Such behavior is against Netflix’s Terms of Use:
– The Netflix service and any content obtained through the service is only intended for your personal and non-commercial use, and may not be shared with people outside your household, the terms of use say.
Netflix has been struggling with this problem for years, as it shows in the company’s cash flow. Because of this, Netflix has tested limiting shared accounts by introducing additional fees in cases where IDs have been shared outside the household.
Netflix says in the address to shareholders in the bulletinthat account sharing will be tackled more widely in the spring of 2023. Netflix account sharing will therefore be charged.
In practice, this means that current account sharers can pay a separate subscription, in which case usage continues as usual, or the borrower of the account can transfer their own sub-account to a new profile.
In more detail, Netflix did not say how widely account sharing will be tackled at first. In other words, it is not yet known whether it will immediately apply to all market areas and Finland.
In the release, Netflix also said that it will start offering ad-supported subscriptions in some countries in November. This kind of ordering option will not be brought to Finland next month yet.