The clothing retailer Adler Modemärkte AG opens the first Adler Cafés in eleven branches.
The concept is accessible to all customers. Adler customer card holders who shop to the value of 75 euros get the coffee and cake for free after the strenuous shopping tour, Adler announced on Friday. Customers can look forward to classic pastries such as nut, fruit, marble, sand, walnut and marzipan cakes.
The products come from Leysieffer. The Osnabrück delicatessen has recently belonged to the Adler-Mutter Zeitfracht Group, making it the next cooperation partner for Adler from within the group. Among other things, Adler is working together with the marketing agency Coconad for the new edition of the printed catalog and has included products from the outdoor retailer McTrek in its range – both companies are part of the conglomerate.
“The shopping experience in our stores has changed very, very much since last year,” said Adler Sales Director Frank Beeck. “Many of our customers are surprised at how diverse we are now and at what speed we are implementing changes that allow us to look after our customers even better. The new Adler Cafés for our exclusive customers is just one example of this.”
The Adler Cafés are currently available in the Haibach, Eching, Holzwickede, Wiesbaden, Isernhagen, Karlsruhe, Aachen, Mutterstadt, Fürth, Mönchengladbach and Bischofswerda branches.