The South Tyrolean Oberalp Group has appointed Irina Andorfer as Senior Sales Manager for Germany, Austria and Switzerland.
She reports to Wholesale Director Alberto Ferrin, the parent company of brands such as Salewa, Dynafit and LaMunt announced on Thursday. The 38-year-old from Salzburg was already active with the outdoor specialist.
“I am particularly pleased that with Irina Andorfer we were able to win a well-known face from the company for the sales management of our brands in Germany, Austria and Switzerland,” said Stefan Rainer, CSO of the Oberalp Group. “Andorfer has already brought her expertise and her passion for mountain sports to the company in recent years and made a valuable contribution[…]”
In addition to Andorfer, Mark Landenberger, Sebastian Schaller and Johanna Swatosch were also entrusted with new tasks. Landenberger, who drove the repositioning of the Salewa brand in the DACH market, will also be responsible for international retail sales. Schaller takes on the role of Wholesale Online Sales Manager for Swatosch. She is moving into e-commerce to become Senior Merchandising & Online Sales Specialist.