While other retailers such as the Otto subsidiary Manufactum are just saying goodbye to their main catalog and relying more on digitization, Adler decides to bring its catalog back.
Adler Modemärkte AG has not had a catalog for 14 years, and the fashion retailer is now bringing it back in a new form, Adler announced on Wednesday. The catalog was designed in magazine format and with the new Adler DNA.
The e-commerce and marketing agency Coconad, which like Adler belongs to the Berlin conglomerate Zeitfracht, is responsible for the magazine. The project was started after the takeover by Zeitfracht, according to the statement.
The 64-page catalogue, which, in addition to the women’s and men’s collections, also shows products from the fashion retailer’s other range and contains competitions, puzzles and offers, is also intended to deal with topics such as sustainability – an approach that is reminiscent of the return to paper catalogs and waste faces.
When the catalog is released, it will first be available to Adler’s gold customers, who will have it delivered to their home, and silver customers, who will receive a coupon for in-store collection. The booklet is also supplied as an insert with online orders. Only two weeks later do all customers with a customer card have the opportunity to take the catalog with them in a branch.