The football club made a deal with real estate agency Gilbert & Rose and therefore decided to name the west stand of the stadium after the office. The “Gilbert & Rose West stand” adjective, which appeared on season tickets and Southend United’s website, sparked critical football fans, according to The Guardian.
A spokesperson for the football club says it takes the criticism to heart and is currently looking at “a different arrangement of words” with the sponsor.
Rose West is a serial killer who, along with her husband Fred, killed at least 12 young girls and women in the 1970s and 1980s. West, 68, was convicted in 1995 and is serving a life sentence. Her husband committed suicide in prison while awaiting sentencing.