McTrek has opened its first two retail spaces at Adler. The Adler branches in Kolbermoor and Neutraubling have each been expanded by a shop-in-shop area for the outdoor outfitter.
The 130 square meter areas are part of a collaboration between the two companies announced in early April. The range consists of the best-selling and most popular items from the outdoor retailer, with a focus on leisure items.
“The two Adler fashion stores have a large sales area in which we can also present outdoor products in an appealing and comprehensive manner,” say Doris Kapraun and André Hollerith from the management at McTrek. “The first customers have reacted very positively, they can now buy high-quality clothing for all situations from Adler. The offerings from Adler and McTrek complement each other perfectly for a modern, active lifestyle.”
