Bestseller has launched a new men’s brand. The label goes by the name of RDD, short for Royal Denim Division, and is part of the best-selling brand Jack & Jones. The first collection will be launched in August 2022, the Danish clothing group announced on Tuesday.
RDD focuses on timeless designs with clear lines, neutral colors, heavy and solid materials are mainly used – the label pursues “modern fashion that is suitable for all facets of life”.
“Our goal is to create classic styles that outlast our collections but never compromise on the qualities, details or the latest trends on the market,” says Nicolai Ulrik Thorup, Creative Manager at RDD.
The collections will initially be available in the Jack & Jones online shop, in our own Jack & Jones stores and at selected retail partners.
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