The T-shirts with the celebratory “Win like Milan” writing sold out immediately and were put on sale again this week. The record recorded after Milan-Atalanta is pulverized
Power of a Scudetto expected for eleven years. Not that there were any doubts, but the conquest of the title number 19 in the history of AC Milan sparked the Rossoneri fans also on the merchandising front. The Devil’s loyalists literally stormed the Milan Store of the club headquarters and the other official sales outlets, smashing purchase records.
The celebratory shirts
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The most relevant performance was recorded on the celebratory jerseys: the Puma version (worn by the players during the Scudetto party) and the “mono-branded” version sold out in less than a week. Once the new order has been placed, the black Puma t-shirts with the words “Win Like Milan” in green-white-red are back available at the Casa Milan store and other official points of sale.
The day after
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Monday 23, the day after the victorious match in Reggio Emilia that closed the championship, record “overall” data for the store, in the complete collection of items: sales (counting all the pieces) 5 times higher than those of the best day ever up to that moment, that of Milan-Atalanta, AC Milan’s last home match of the season. In 24 hours, more than 15,000 items dedicated to the Scudetto were sold.
June 21, 2022 (change June 21, 2022 | 11:11)
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