The Swedish fashion label Weekday will also rely on stationary retail partners in the future. On Friday, the brand, which belongs to the clothing group Hennes & Mauritz AB (H&M), announced a collaboration with the Munich-based fashion agency Ben And GmbH.
The agency “worked on a wholesale strategy together with Weekday and is the exclusive sales partner for the DACH region,” the company said. The aim is to also sell the brand through selected stationary retailers in Germany, Austria and Switzerland in the future. The focus is “above all on the denim product group,” explained Weekday.
“So far we have focused on wholesale digital platforms such as Asos and Zalando. This time we’re going back to our roots and focusing on local retailers,” said Kim Holm, Weekday’s Managing Director. As part of the cooperation, the dealers concerned can order Weekday products from March in the Ben And showrooms in Munich and Düsseldorf. “The delivery for this drop will be in August/September. In addition, there is a stock program for the core models,” explained the clothing supplier.
Ben Botas, owner of Ben And, has high hopes for the new partnership: “The brand is very relevant to our retailers and we have very positive interest,” he said in a statement. However, the launch of Weekday will “only take place with selected key partners”.
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