Marieke Elsinga announced this morning in her radio show on Qmusic that she is pregnant. It fits the rumors that Patrick Kicken spread about her radio future at the beginning of April.
Radio expert Patrick Kicken wrote at the beginning of April that Marieke Elsinga will eventually switch from the early morning of Qmusic to the afternoon of Radio 538. He mentioned two reasons for this. One of them was that Marieke also has a TV career that she cherishes very much. “Combining a morning show with evening TV is killer.”
Marieke to 538, right?
Marieke’s wish for children, who gave her pregnancy announced, was mentioned as the second reason by Patrick. Parenthood cannot be combined at all with a morning show on the radio and TV work, he says. “The great thing is that this time I didn’t think it all out: this is the gossip with exactly these reasons going around.”
Patrick also wrote in that column that Coen Swijnenberg and Sander Lantinga are separating and that recently became official. Coen is going to make a solo program in the 538 afternoon and that also fits with the rumors. Patrick wrote that Coen and Marieke will become a duo in the afternoon and there will soon be room for that.
‘Radio duo with Coen’
Coen and Marieke have already been tested as a radio duo; they made radio together during the Giro 555 campaign for Ukraine in March. During that event, Mattie was reunited with his former radio buddy Wietze de Jager. Who did Patrick think was behind it? Dave Minneboo, the Qmusic boss who recently returned to Radio 538.
Patrick expects that not only Marieke, but also Mattie will make the switch to Radio 538. There he would again do the morning show with Wietze. Wietze succeeded Frank Dane as the morning jock of 538 at the beginning of this year, so he is already in the right place.
Merger RTL and Talpa
When should those transfers to Radio 538 take place? If RTL gets the green light for the acquisition of Talpa Network, which includes Radio 538. Marieke can then produce both radio and television for one employer. And not at an unchristian time for which she has to get out of bed in the middle of the night, but in the afternoon.
Because one thing is certain, according to Patrick: combining a morning show with children is a no go† “The most successful deejays in the Netherlands are/were all childless: Edwin Evers. Gil Beelen. Rob Stenders. Especially if you are going to do a morning show, that is almost impossible to combine with small children.”
‘Not a job, but a calling’
And that’s a good thing, says Patrick. He states that you really have to live for a morning show. “You live for it, 24 hours a day. If you don’t, it won’t be a success. It’s not a job, it’s a calling, it totally sucks you in if you do it right.”
“Look at Frank Dane’s limited success in the morning at 538. He also thought to combine it all, the morning show and becoming a father for the first time in the same time frame. I rest my case.”
What does Mary say?
Until now, Marieke has always denied that she will make a radio transfer, but does not rule out anything for the future. In principle, transfers are always denied in media land until it is actually so far.
It seems that Qmusic already sees the mood, because parent company DPG Media has objected to the takeover of Talpa by RTL.
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