on May 17th, the Hamburg fashion company celebrated the start of the season of the new » LASCANA Beach Clubs powered by SKY & SAND«.
On the occasion of the 20th brand birthday, LASCANA held a fashion show over the roofs of the Hanseatic city on Tuesday, celebrating the season opening of the new »LASCANA Beach Club powered by SKY & SAND«. The Hamburg fashion company is thus presenting a new, unique summer location in its anniversary year. The cooperation between LASCANA and the Hamburg Beach Club “SKY & SAND”, which also has reason to celebrate this year on the occasion of its 10th anniversary, will last throughout the year. At a height of around 30 meters, on the rooftop of the Hamburger Meile shopping center, which also houses one of the three LASCANA stores in Hamburg, the “LASCANA Beach Club powered by SKY & SAND” now invites visitors with free admission to a cozy lounge -Furniture and sunbeds, a pool and cool summer drinks and culinary specialties to relax.
The aim of the new location is to make the company tangible as a fashion brand and at the same time, thanks to the LASCANA store in Hamburger Meile, to offer customers the perfect combination of stationary shopping and an innovative brand experience.
The season opening of the new “LASCANA Beach Club powered by SKY & SAND” was heralded on May 17th with accompanying influencer workshops around brand ambassador Victoria Swarovski. A fashion show followed by an after-show party in the evening marked the highlight of the summer season opener. True to the motto »YOUR WORLD. YOUR RULES. YOUR ADVENTURE« LASCANA staged the feeling of distant holiday destinations on the catwalk together with the renowned creative head Roger Sery and kindled the desire to travel. Surrounded by summery beats by the hip DJane SKIY, the guests immersed themselves in the wide variety of LASCANA products – in addition to the latest swimwear and beachwear, the focus of the show was on the presentation of the new, summery fashion world from LASCANA.
The season opening of the »LASCANA Beach Club powered by SKY & SAND« marks the start of a series of accompanying event formats that will take place in the new, summery location throughout the anniversary year.