Lanvi spring-summer 2022 All Over Press
Playful baby doll dresses are now visible everywhere: both in the spring-summer collections of fashion brands and on top of fashionable dressers. Stylish stars like Zendaya, Alexa Chung and Diane Kruger are fans of this dress. This multi-purpose dress model is perfect for both everyday and festive occasions. It works regardless of the season, so there’s really no need to bury this summer dress in the closet when fall comes.
Versatility matters
We interviewed a Stockholm fashion multi-professional and stylist Emilia de Poretia. She reveals why a baby doll dress is the perfect choice for summer.
– Consumers today shop smartly for clothes and accessories that last more than once or twice a year. Baby doll dresses are a perfect example of this, says de Poret from Stockholm.
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De Poret assures that a baby doll dress works just as well at parties, evenings as at work or at home for a family dinner. It all depends on how the whole is styled.
She also believes that the multi-purpose baby doll dress is gaining a classic status in our wardrobes.
– I believe that there is a greater trend in the background where women want to dress in a way that reflects their freedom and active lifestyle. That’s why it’s no wonder the Baby doll dress is here to stay, de Poret explains.
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The same can be seen in Klarna’s purchase data. Sales of baby doll dresses in Finland increased by 138 percent from the end of 2021 in October-December. This pace has further accelerated as sales of baby doll dresses have increased by a further 56 percent in the first quarter of 2022 compared to the rest of that year.
Multi-purpose dress for everyone
The cutest part of the baby doll dress is that it works for all body types. Currently, the most current model has a plush volume hem and a minimum.
Tod’s spring-summer 2022 All Over Press
– It seems that the trend is not disappearing for anything and no wonder, as it works all year round from summer days to New Year celebrations. The dress seems to be growing in popularity, de Poret said.
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When styling the baby doll dress, de Poret created a contrast to the cuteness of the dress by styling it with ruffled shoes and finishing the outfit with a minimalist hairstyle. Alternatively, if you want to emphasize the cuteness of the baby doll dress, she recommends choosing a brightly colored dress or a dress with plenty of sequins.
Lanvi spring-summer 2022 All Over Press
Finally, de Poret reminds us that it’s just about fashion and fashion is an expression of itself: be creative and have fun!
– Everyone should dress in a way that makes them feel comfortable and beautiful, de Poret sums up.
These stylish stars are fans of baby doll dresses:
If the image is not displayed, you can view it from here.
If the image is not displayed, you can view it from here.
If the image is not displayed, you can view it from here.
If the image is not displayed, you can view it from here.
If the image is not displayed, you can view it from here.
If the image is not displayed, you can view it from here.
Paola Locatelli All Over Press