TO just 60 minutes from Milan and Bolognaand with a huge choice of luxury boutiques, including Armani, Etro, Prada, Sergio Rossi, Ermenegildo Zegna and many others, Fidenza Village is a must for fashion-addicted and not only. Don’t call him outletthe reality of this village beyond the proposal of big names at discounted prices, offering new and exclusive services like virtual shopping and the personal stylist. With restaurants and the StreetArt Festival now scheduled, the Village’s mission is very clear. Make the guest live a 360-degree luxury experiencewhich ranges from fashion, to design, from food to lifestyle, to culture and digital art.
Fidenza Village launches the StreetArt Festival
It goes on stage between the colorful walls of the Fidenza Village the first StreetArt Festival in Italy. Opened on March 7, 2022the event involves thirteen Italian and international artists who will take turns in the creation of murals in the Village. Besides Lucamaleonte, artistic director of the Festival also Lidia Cao, OrticaNoodles, Sara Pichelli, Seth, Karan Singh, Giulio Vesprini, Pax Paloscia, Sea Creative, Marco Rea, Sten & Lex, Dimitris Taxis and Basik. Through works of art, which will be digitized and sold to charity thanks to the NFT system, the Village is transformed in place of entertainment and culture, as well as shopping and gastronomy.
One of the murals of the StreetArt Festival.
«The project represents an evolution of the union between Fidenza Village and street art – says Edoardo Vittucci, Business Director of Fidenza Village – started last year. The Village once again aims to create unique experiences dedicated to its guests, supporting talent and creativityto. It allows you to overcome your physical boundaries and look at the change taking place, at new nascent virtual realities, trying to conquer a new audience, including collectors, high-tech enthusiasts, the curious and the very young ». Walking through the open-air spaces of the Fidenza Village you can admire them 10 large muralswith the possibility for guests to participate in live painting performance of some of the street artists.
The new frontier of NFTs is the collaboration with Make a Wish
In addition to the avant-garde of a Street Art themed festival, this year the digitization of the works has been planned through the Non Fungible Token, which will allow the visitor to living the limb in a parallel world. Lucamaleonte himself explained “The level of the street artists involved in the festival is very high and the dialogue that will be built between their mural works and the NFT digital counterparts, it will directly involve the guests of the Village and the fans of urban art“. After making a QRcode and selling the works, all proceeds will be donated to Make – A-Wish® Italia. Thus helping children with serious illnesses to fulfill their wishes.
Lucamaleonte at the gates of the Village.
CALENDAR OF ARTISTIC PERFORMANCE
May 16-20: Lidia Cao
May 21: Lidia Cao – daytime live performance
2, 3 and 4 June: Sea Creative – daytime live performance
23 and 24 June: Marco Rea – daytime live performance
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