Streetwear retailer The Athlete’s Foot (TAF) takes over Asphaltgold.
The German sneaker retailer Asphaltgold will continue to operate its online platform throughout Europe and stationary retail in Germany under the leadership of the TAF parent company Arklyz Group, The Athlete’s Foot announced on Monday. The company, based in Switzerland and the US, will use its know-how and reputation to further expand the business.
“Acquiring Asphaltgold was a strategic decision for us,” said Param Singh, owner and CEO of Arklyz Group. “The company has a global online presence and access to exclusive branded collections, which we really admire and will leverage this component. “
Arklyz aims to drive global expansion with Asphaltgold and TAF
The Arklyz Group, which operates 30 Crocs stores in five countries as a franchisee in addition to the 550 stores of TAF, is planning “both brands with the takeover of Asphaltgold [Asphaltgold und TAF] to expand globally and continue the momentum as a leader in specialty footwear,” the statement said.
Asphaltgold was founded in 2008 and is one of the leading streetwear retailers in Europe. In addition to the e-commerce business, the company also operates a store in Darmstadt.
About Arklyz Group
The group, based in Stans, Switzerland, is responsible for the global management of sports brands such as Salomon, Head and Nordica for socks, base layers and accessories. It also handles wholesale distribution in several European countries for brands such as Crocs, Hunter and Impuls. In Poland, the company also operates the online shop for the Crocs shoe brand.