Eduard Dressler brings his new shop-in-shop concept to three Peek & Cloppenburg sales areas.
The opening of the new shop-in-shops is planned for mid-April, the men’s fashion label announced on Tuesday. They are located in Vienna on Kärntnerstraße and Mariahilferstraße as well as on Frankfurt’s Zeil.
The architects from Blocher+Blocher are responsible for the new concept. Traditional craftsmanship and value, for which the brand stands, are to be illustrated by materials such as wood, glass and brass.
“After two years, which were determined by the effects of the pandemic, we are pleased to be able to provide new positive impetus for stationary retail with the shop-in-shops at Peek & Cloppenburg in Vienna and Frankfurt. We believe in this strong partnership and look to the future with optimism,” says Matthias Rudowicz, Head of Sales at Eduard Dressler.