Toast Bread Test: Which Brands to Avoid?
Introduction to the Toast Bread Market
Toast bread has become a staple in many households, particularly in Germany, where approximately 28% of all bread purchases consist of this versatile product. Recently, Stiftung Warentest evaluated 24 different types of toast bread, including sandwich toasts, whole grain toasts, and butter toasts, uncovering some surprising results, particularly at the lower end of the quality spectrum.
The Best Sandwich Toasts
In the category of sandwich toasts, two products stood out by receiving a quality rating of “Good (2.3)”.
- Harry’s Sammy’s Super Sandwich: Priced at €0.33 per 100g, this product offers a satisfying option for those looking for quality without breaking the bank.
- Lidl’s Grafschafter American Style Sandwich Wheat: Remarkably cheaper at €0.17 per 100g, this product proves to be a wise choice for budget-conscious shoppers.
Both of these options performed well without compromising much on taste or texture. Other brands like Aldi and Netto received a quality rating of “Good (2.4)”, making them worthy contenders as well.
Whole Grain Toasts: A Healthier Option
For those who prioritize nutrition, whole grain toasts are a superior choice. They typically deliver double the amount of dietary fiber compared to white bread variants. In this category, Edeka’s “Gut & Günstig Vollkorn Toast” claimed the top spot with a “Good (2.1)” rating, priced at an affordable €0.20 per 100g. Other notable mentions include:
- Aldi’s Goldähren Vollkorn Toast: Good (2.2) at €0.20/100g
- Harry’s Whole Grain Toast: Good (2.3) at €0.38/100g
- Lidl’s Grafschafter Whole Grain Toast: Good (2.3) at €0.20/100g
These options make it easier to opt for healthier alternatives without sacrificing quality.
Warning: A Toast to Avoid
Among the options assessed, one particular toast stood out for all the wrong reasons. The Mestemacher “Bio Wheat Whole Grain Toast” received an unacceptable rating of “Sufficient (4.0)” due to severe quality issues. Shocking evidence revealed visible mold appearing a month before its expiration date, with multiple packages succumbing to spoilage by the end of the shelf life. Consumers should steer clear of this product to avoid unpleasant surprises.
Additionally, the product displayed a distinct alcoholic odor and flavor, attributed to the potential use of ethyl alcohol in its production. Although this might seem like an odd choice for bread, it’s advisable to consider alternatives to ensure a more palatable experience.
Butter Toast Segment: What’s Hot?
When it comes to butter toasts, Golden Toast’s offering took the lead thanks to its genuine buttery flavor, unlike many competitors in the market. Other brands, including Lidl and Jeden Tag, also performed well, offering consumers compelling options for a breakfast staple.
Conclusion: Making Informed Choices
As the toast bread market thrives, it remains crucial for consumers to make informed purchasing decisions. While there are many quality options available, be wary of certain brands like Mestemacher, which may not deliver the freshness and flavor one seeks. By choosing wisely and adhering to quality ratings, you can enjoy the comfort of toast without compromising your health or taste buds.

