“The average ice cream parlor will find it difficult to beat the supermarket on price”: heat wave causes supermarkets to launch exceptionally heavy promotions

Is ice cream the new weapon in the supermarket war? Almost all chains, from Carrefour and Lidl to Delhaize and Aldi, will be launching heavy promotions during the coming heat days. The outlier is Albert Heijn, where from tomorrow you will immediately receive three free jars of the luxury brand Häagen-Dazs if you buy two jars. Supermarket specialist Pierre-Alexandre Billiet sees an evolution towards climate-related promotions. “That is the future: affordable fun products that respond to climate change.”

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