The Boss Open 2026 transformed Stuttgart into a magnet for stars. As title sponsor of the renowned ATP 250 tournament, Boss once again presented striking style and high performance. For a week, the event on the famous grass courts of the Weissenhof Tennis Club brought together world-class tennis, an outstanding guest list and a curated mix of fashion, culture and entertainment.
This year’s tournament was characterized as much by what happened on the pitch as by its top-class audience. The Boss Open 2026 welcomed an exceptional line-up of guests. These included Boss brand ambassador Matteo Berrettini, Corey Mylchreest, Matthew Broome, Josh Heuston, Emilia Schüle, Tom Bischof, Josefine Scholl, Tim Schaecker, Olivia Elliott, Timothy Mudiayi and Janis Danner.
From courtside seats to an exclusive Boss VIP hospitality area to intimate dinners in the region’s vineyards, participants experienced the tournament up close. The area was transformed into a live stage for contemporary tennis culture. Shared content on social media, spontaneous encounters between the talent and relaxed yet upscale meetings underlined the Boss Open’s role as the standout lifestyle highlight of the season.
On the court, the week featured fearless tennis and striking style. The highlight was the victory of Ben Shelton, who lifted the singles trophy of the Boss Open 2026 after a thrilling final against Boss brand ambassador Taylor Fritz. In doubles, Yannick Hanfmann and Jan-Lennard Struff secured the Boss Open 2026 title with a victory over Daniil Glinka and Stefano Sakellaridis. This was another highlight of a tournament that combined high-level competition with an unmistakably fashionable atmosphere.
Defending Boss Open champion and Boss brand ambassador Taylor Fritz competed in cutting-edge pieces from the Boss Tennis capsule collection. These styles are designed to perform under pressure while reflecting the elevated aesthetic Boss is known for. He was joined by a strong cast including Ben Shelton, Alexander Bublik, Jiri Lehecka, Frances Tiafoe, Alejandro Davidovich Fokina, Corentin Moutet, Jan-Lennard Struff, Nick Kyrgios and many more. They shaped a week that was characterized by strong serves, dynamic play and uncompromising performance.
In its fifth year as title sponsor, Boss developed the Boss Open into a holistic brand experience. The latest Boss activewear was presented in such a way that it seamlessly combined space and lifestyle. A dedicated Boss pop-up store on site presented tournament-relevant collections and exclusive products. Visitors and guests were able to experience the looks up close and buy selected pieces directly at the venue.
From high-performance tennis outfits to sophisticated tailored clothing, the pop-up store and on-court styling highlighted a wardrobe designed for movement, breathability and durability without compromising on style. A bold boss signature throughout the site created a distinct sense of confidence and excitement.
The title sponsorship underlines the strong connection between the German fashion company Hugo Boss, the Stuttgart region and the state of Baden-Württemberg. It also highlights the brand’s deep-rooted passion for tennis, style and performance. From unforgettable moments with guests to spectacular rallies and tailored looks, Boss invites tennis fans worldwide to relive the highlights of the Boss Open 2026. At the same time, the focus is on what comes next, both on and off the pitch.
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