Video: A look at the design concept of collecting in Tory Burch’s Paris apartment

Fashion designer Tory Burch offers an intimate look into her Paris apartment and presents her design philosophy. This is based on the principle that a home should appear ‘collected, not decorated’. With this curated aesthetic, Burch demonstrates how she seamlessly blends ancient history with modern flair to create a space that feels deeply personal, authentic and timeless.

Transforming the apartment from a blank canvas to a bespoke sanctuary was a collaborative effort. To achieve this, Burch worked with Studio Peregali to redesign the architecture, incorporate custom cabinetry and create balanced symmetry. The Reese brothers contributed to the further refinement of the interior. They helped bring their vision to life with intricate, hand-embroidered fabrics inspired by an 18th-century men’s waistcoat. Landscape architect Madison Cox restored the garden, creating a tranquil, green retreat in the heart of the city.

Art and sentimentality shape the character of the home. Burch highlights her appreciation for mixing eras by combining 17th-century portraits with contemporary social commentary by artist Romuald Hazoumé. The room is also filled with meaningful objects. The selection ranges from an apple sculpture by Claude Lalanne – a treasured memento of a trip with her husband – to her collection of Staffordshire cow creamers and a sentimental pendant necklace that belonged to her father. Through these unique pieces, Burch creates a home that serves as a living reflection of her personal story and creative journey.