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It already smells like Helene Fischer in Berlin. The pop singer will play her concert in the Olympic Stadium on Friday, June 13th. The anticipation is already in the air – and with it a cloud of scent around the “Mugler X Helene Fischer” pop-up store.
Mustard yellow bus at Breitscheidplatz
The day before the concert, the pop-up store opens in a mustard yellow bus. The perfume brand is cooperating with Helene Fischer. Fans can come to Breitscheidplatz in Berlin on both days and pick up perfumes and other products there – or rather: fish.
The perfume bus is open from 10 a.m. to 8 p.m. If you arrive early, you can get a Mugler pouch with the original Helene Fischer signature: the first 20 newsletter registrations will receive the gift – provided they are still available.
Alien pulp, surprises and challenges
Helene Fischer is the new face of the Alien Pulp fragrance, a new interpretation of the cult fragrance. This is also likely to be sniffed out in the pop-up. According to an Instagram post from “Berlin Event Passanger”, further surprises and small gifts are also planned. If you want, you can also take part in small activities and challenges – maybe a Helene Fischer song is enough for an alien test? That would be beneficial for some noses, but hardly for some ears.
Follow the scent into the Olympic Stadium
If you want to try Alien Pulp but miss the pop-up store, the scent will probably be omnipresent in the Olympic Stadium tomorrow anyway. Just follow the scent cloud. If you still want to be there – whether because of the smell or the music: the cheapest ticket categories still available are around 93 euros. The perfume experience is then included.
After an anniversary show in Dresden on June 10th, Helene Fischer’s second stop is Berlin. This will be followed by 12 more concert evenings before the grand finale in Munich on July 17th. Fans can look forward to spectacular acrobatics at high altitudes, a 360-degree stage and lots of hits.