According to style experts, the situation and the environment should be taken into account when choosing clothing for the summer: minimal clothing is usually accepted at the beach and when playing sports.
Experts encourage bolder clothing choices in the summer and remind you that the most important thing is your own feeling. Henri Kärkkäinen
– Walking without a shirt can be compared to listening to music without headphones. It can be comfortable for you, but not everyone around you necessarily wants to participate.
This is how the style consultant sums it up Sonia Savonen a lively discussion about how scantily clad Finns are allowed to dress in public.
Iltalehti previously reported on what is permissible under the law in scantily clad or nudity. What do the style experts say?
– In Finland, minimal clothing is generally accepted at beaches and when playing sports. In the city, in shops and public spaces, it still attracts more attention, says Savonen.
– Whether it’s a man or a woman, you usually don’t go topless outside of the beach, backyard or sports events, adds the style expert Outi Broux.
Both think that the situation and the environment should be taken into account when choosing clothing.
According to Savonen, notions of appropriate clothing are time-bound, for example a hundred years ago, men’s swimwear covered the body significantly more than it does today. Sonia Savonen/Home album
Dressing for social intelligence
According to Broux, dressing is about a balance between one’s freedom of expression and consideration of the situation. The ability to judge what is appropriate in any given situation is essential.
– It is largely social intelligence, he clarifies.
Broux describes the issue through everyday choices.
– Shall I fasten that button a little more now? Can I go to this event in a completely transparent outfit or should I choose a slightly more covering garment? Do I wear sneakers in this situation or would open-toed shoes be more appropriate? They are small choices, but their overall communication about a person is quite significant.
According to Broux, the same principle applies to everyone: aggravation can be equally triggered by a shirtless man or woman.
According to Broux, nakumuoti has reached its extreme point, and “usually the pendulum tends to move there in the other direction”. Outi Broux/Home album
Olga’s outfit sparked discussion
This week, the artist Olga’s performance outfit at the Lions’ Gold Festival sparked discussion. Olga was seen wearing a Suomi bikini and a miniskirt, which some on social media thought was tasteless. Käärijä also performed at the same party, who was shirtless on stage in a green bolero as usual.
According to Savonen, the disapproval could be due to the fact that “we are more used to seeing shirtless men”.
Broux, on the other hand, also sees a wider fashion cycle in the phenomenon.
– This so-called sleeping fashion has perhaps reached its extreme point.
Tips for summer dressing
Savonen encourages Finns to try bolder and more distinctive clothes.
– Many dress quite modestly even in summer, he says.
Broux, on the other hand, reminds us that summer should not be wasted.
– The biggest sin is not enjoying summer by dressing as you feel most summery.
As a practical tip, he recommends natural fibers and flea markets.
– If you want a nice change and good materials on a tighter budget, you should definitely find summer clothes at flea markets. Summer is really for enjoying.

