The Zweibrücken Fashion Outlet is ringing in the summer season with a strategic expansion of the brand portfolio and new event formats. The start of the season begins with the ceremonial store opening of the new DOUGLAS store, accompanied by a long shopping night and limited brand promotions. With the eventful fashion and beauty formats, the center is focusing on brand diversity, high-quality service and seasonal offers this month.
DOUGLAS expands the beauty segment
On June 2nd, DOUGLAS opened its 125 sqm Store opened in the center. As Europe’s leading omnichannel provider for premium beauty, the company enriches the local offering with a curated mix of international brands and hot trend labels. At a two-day opening event from June 5th to 6th, visitors have the opportunity to discover the diverse range of cosmetics and care products in the modern store ambience.
Parallel to the new beauty opening, fashion can also be experienced, for example at Desigual, whose main store is currently undergoing a refit and can currently be found in a temporary pop-up area right next to Levi’s. This means fashion fans continue to have access to the brand’s current collections.
With late night shopping into the weekend
On June 5th, the Zweibrücken Fashion Outlet invites you to an atmospheric start to the weekend. With extended opening hours until 9 p.m., the so-called “Super Friday” offers exclusive offers in selected premium stores.
A cooperation with the Porsche Center Kaiserslautern provides additional attraction. A Porsche 911 in the center and a driving simulator provide insights into the world of the sports car brand. The evening is stylishly accompanied by a champagne bar, which rounds off the late night shopping.
Beauty Week from June 15th to 20th
This will be followed by Beauty Week from June 15th to 20th with exclusive offers on popular products. On Saturday, June 20th, visitors will be welcomed to the center with additional highlights. A hair styling station by Toni Zambito, the on-site raffle for a makeover, a gripping machine and a skin analysis by L’Oréal, special brand activations such as scented flowers from L’Occitane, a Kneipp brand promotion stand on the theme of “inner beauty” and a DJ ensure an exciting atmosphere.
With these strong brand presences and tangible formats, the Zweibrücken Fashion Outlet makes June a varied program month that builds anticipation for summer shopping moments in the center.