Dana brings Thailand to Buenos Aires without leaving Argentina
Dana Buttigliero does not need a passport to travel. It’s enough for her with her kitchen, a pot and that authentic suburban energy that led her to Mark Zuckerberg choosing her live cooking video to show the world. Dana had already traveled to Thailand without leaving her kitchen, with three recipes that became a rage among her followers: green chicken curry, chicken rice and Pad Kra Pao. “I prepared a green curry that is tremendous,” he wrote in the reel that his followers replied non-stop. But the charm of Thailand goes far beyond the cuisine. Today brings us closer to the captivating world of Thai fashion through the THINK THAILAND: NEXT LEVEL 2026 campaign of the Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand.
The charm of Thai fashion: from ancient wisdom to contemporary design
In this new stage, Dana discovers another side of Thailand: its fashion. Rooted in centuries of traditional wisdom and craftsmanship, Thai fashion reflects a cultural heritage passed down from generation to generation. Inspired by traditional Thai clothing, it represents the nation’s artistic identity through silk weaving, local hand-spun textiles and delicate embroidery that distinguishes each region. Today, a new generation of Thai designers is bringing those traditions to the contemporary world. Traditional textiles are reinvented into current fashion pieces that can be worn in everyday life without losing their cultural essence. Hand-woven cotton, hemp fabrics and natural indigo-dyed textiles are transformed into elegant and versatile creations. From multi-striped handcrafted bags and leather-accented denim totes to jewelry and accessories, each piece fuses traditional craftsmanship with modern aesthetics.
“Thailand is closer than you imagine,” Dana advances on her networks. And while she tours the neighborhood’s shop windows, something monumental is in the works in Paris: from May 13 to November 1, 2026, the Museum of Decorative Arts presents “La Mode en Majesté,” with more than 200 masterpieces, including royal clothing and accessories belonging to Her Majesty Queen Sirikit The Queen Mother, designed mainly by couturier Pierre Balmain, Lesage embroidery house and Thai designers. The exhibition also includes royal attire belonging to Her Majesty Queen Suthida Bajrasudha Bimalalakshana and Her Royal Highness Princess Sirivannavari Nariratana Rajakanya. The exhibition also highlights the evolution of Thai court attire through the eight styles of Chud Thai Phra Ratchaniyom (the Thai national costume of royal distinction), offering a look at the richness of Thai craftsmanship and its place on the global stage.
The Thai boom has already arrived in your neighborhood
What Dana demonstrates, with the naturalness that made her famous, is that Thailand is already part of Buenos Aires’ daily life. Recipes circulate on the networks, artisanal textiles are reinvented with contemporary design and natural fiber accessories are already capturing the attention of Buenos Aires residents. Thai fashion is no longer just ceremonial clothing or traveler souvenirs: it is a proposal that fuses cultural heritage with innovation, designed for the global consumer who seeks conscious fashion with history. That’s exactly what THINK THAILAND: NEXT LEVEL 2026 comes to show. “You travel to Thailand with your senses without leaving your city,” says Dana. From the markets of Bangkok to your neighborhood, there is less distance than you imagined.
More information at the official site of Think Thailand. Next Level or by contacting DITP Buenos Aires (Thai Trade Center Buenos Aires), Department of International Trade Promotion, Ministry of Commerce of Thailand.
IG: ttcBuenosaires
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