Victoria Beckham has opened the first US store of her eponymous brand in the Bal Harbor Shops shopping center in Miami.
The designer shared details of the opening on her Instagram account. There she explained that the location would serve as an extension of the brand’s London flagship boutique in Mayfair.
It’s the first time a store outside London has offered both fashion and a selection of Victoria Beckham beauty products under one roof. “Expect a curated selection of ready-to-wear and accessories, as well as an exclusive capsule collection in a rich bronze tone,” said Beckham.
The new location is scheduled to open its doors by the end of September at the latest. The opening follows a successful turnaround for the former Spice Girls member’s brand. Revenue rose to $170 million last year, a 19 percent increase over 2024 numbers.
Leather goods were a particularly strong category, contributing more than 13 percent of the fashion division’s sales. The plan is to increase this share to 30 to 35 percent over the next three years. Clothing accounts for 20 percent of sales.
Initial reports suggested Beckham was considering locations in Paris and New York in response to improved business. The US is a key market for the company, which is why New York was an option. This was true despite the uncertainty caused by Saks’ bankruptcy.
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