With around 200 green fashion brands, new products and established offers, INNATEX is an important summer event for the fashion industry. From July 18th to 20th, the international trade fair for sustainable textiles invites trade visitors to the Hofheim Rhein-Main exhibition center in Wallau near Frankfurt am Main.
While the brand portfolio, as always, covers all generations, styles and needs, the accessories area is particularly growing: the new additions include Saloa from France with sneakers made from super-light materials. 360° canvas bags brings cool weekenders, hip bags, laptop sleeves, etc. Other brands include Vaude (active wear) and Thinking Mu (DOB & HAKA) to Mazine (streetwear) and Bask in the Sun (HAKA) to Ann Kurz (handbags) and Inaska (swimwear).
The Retail Summer Camp, taking place for the first time, is a new approach to retail-related content. In selected sessions, participants deal with strategies related to social media, AI and security in retail and find solutions that help them move forward. The format will take place on Saturday, July 18th parallel to the trade fair in cooperation with CDH Mitte, the trade association for trade brokerage and sales.
For the second time, the Evolution Stage provides inspiration for the PoS in the style of a concept store. With a strongly conceptual presentation of the selected brands, the area bridges the gap between sales and storytelling – conceived and curated by designer and halt.clothing founder Jonathan Radetz. The rest of the talk program relies on tried-and-tested offerings with current topics, such as the expert panel with the textile industry and the community talks.
Tickets for specialist audiences from mid-June on: innatex.de/visit-us