It is with excitement and surprise that Spanish fashion company Zara has announced the upcoming launch of a capsule collection. It was designed for and with the necklace by renowned New York actress, model and socialite Marisa Berenson. Berenson is one of the most famous personalities in the fashion and film world of the 70s.
After many years of collaboration with the fashion chain of the Spanish group Inditex, she is now taking the step and designing her first fashion and home collection for the brand. At 79, this is the first time the actress and model has embarked on such a design adventure with Zara.
From a business perspective, this initiative by Zara and Marisa Berenson highlights its strategic value. It becomes clear how considered and well thought out every step is that Inditex’s most important fashion chain takes in the area of collaborations. The model and actress has been the face of the chain several times.
Now she is further strengthening her connection with Zara and the Spanish fashion group chaired by Marta Ortega. For the first time in her life, she is designing a collection of fashion and home items that reflects her entire life and professional experience. This is a milestone in the life of the actress and model. At the same time, it becomes clear how Zara is gradually pursuing its goal of developing from a brand that everyone wants to buy from to a brand that everyone wants to work with.
The collection contains numerous nods to some of the most striking looks Berenson has worn over the years. This applies both on screen and in photo shoots.
She worked under the direction of artists, photographers and film directors such as Irving Penn, Stanley Kubrick, Andy Warhol, Bob Fosse, Clint Eastwood, Luca Guadagnino and Luchino Visconti. With Visconti she made her debut on the big screen in the role of Gustav von Aschenbach’s wife in the cult film ‘Death in Venice’.
“I designed a capsule collection” that reflects “my life and my films,” Marisa Berenson said in a statement provided by Zara. This was summarized for the chain by none other than Hamish Bowles, Global General Editor of Vogue magazine. In it she emphasizes: “It has been an exciting adventure bringing together this intergenerational universe” that she has created over the course of her life. This resulted in this collection, which is strongly influenced by her personal style, which in turn is based on the taste of the great Elsa Schiaparelli.
“What I learned from my grandmother was independence and a certain originality and eclectic taste,” she admits. At the same time, she remembers how nervous she was when she had to visit them. “I was shaking just thinking about it,” she remembers, because “she couldn’t believe the way I dressed in the ’70s.” She “thought my generation was the most vulgar and that there was no elegance or style.”
From ‘Shocking Pink’ to swimsuits and jewelry dresses
The collection corresponds to the ideal of an ‘endless summer’ from Capri to Saint-Tropez, says Marisa Berenson. It confirms the perception that times gone by often seem better. Particularly in fashion, the past has a patina of elegance and style that is impressive compared to today. This timeless break is created by reinterpreting fashion from the 60s, 70s and 80s from a current perspective.
The result is the collection ‘The House of Marisa’ for women’s fashion and home accessories. It is peppered with references to Berenson’s own wardrobe and the unique universe she has embodied over the years.
“Marisa designed 45 pieces for an endless summer,” including “beachwear, dresses, jackets, pants and home accessories” with “rugs and tableware” and even a “cutlery set that, in Marisa’s words, is ‘formal but beautiful and playful,'” points out Zara. Influenced by her grandmother’s “so eclectic and haphazardly furnished” residence, this eclectic approach to furnishing “shaped her life” and “also defines the home collection that Marisa designed for Zara.”
The proposal turns out to be “an intoxicating mix of influences, offering color, embroidery and pure sparkle.” At the same time, he is in dialogue with the clothing collection, which “although slightly nostalgic, is also thoroughly modern.” They are “light and seductive” pieces with which Berenson “revives the style of the 70s for those girls who only dreamed of it, only imagined it”.
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