Influencer Mo Bicep’s company is failing despite many donations from fans

In 2018, Lemhadi started selling nutritional supplements, under the name Bicep Papa. Later this changes to MB Nutrition. With 1.1 million followers on social media, Lemhadi is also a well-known influencer who constantly shares photos and videos with his followers.

Asking followers for money
These are often videos about his fast cars and holidays to Dubai. But lately they have been more dramatic in nature. For example, on March 7, almost three months ago, he suddenly posted a photo of a cleared industrial hall and the announcement that he was going to stop MB Nutrition. The how and why remain, as so often, unclear, but his followers sympathize en masse and support him with heart and muscle emojis.

In countless videos, Lemhadi reflects on his life and career in the weeks that follow, and mourns the sports cars he was forced to sell.

More clarity will follow on March 27. Lemhadi says he has 717,000 euros in debt. He told radio station FunX that he was ‘almost bankrupt’. He calls on his followers to order items to save him from bankruptcy. This happens en masse, many people place orders or donate money. All of this is shared extensively on Lemhadi’s channels.

Bankrupt or not?
On May 17, the situation turns out to be even more serious than expected. In an interview he says that his debt is not 717,000 euros, but ‘almost a million’. Yet bankruptcy seems to be off the table, there are ‘foreign partners’ in the picture who can help him. Lemhadi says he talks to these people every week and seems to hint at some kind of restart.

All the more striking is his spontaneous intention to distribute his entire inventory for free to his followers. This event should have taken place on Sunday, but the mayor of Breda put a stop to it. Not only do you wonder where those things are in the empty hall (Lemhadi has been sharing videos of the dismantling of his office for weeks), but a restart with this campaign does not seem to be an option.

“Who is bankrupt here, brother?”
The question of what is going on is also asked more often on social media. Has Lemhadi’s company been declared bankrupt after all? A follower notes that it is forbidden to sell things after bankruptcy, to which Lemhadi immediately replies: ‘Who is bankrupt here, brother?’.

Mo’s new manager ‘Ouassim’ (he refuses to give a surname) is happy to explain when asked. He told Omroep Brabant that Lemhadi’s company (‘a very sweet man’) is indeed not bankrupt. Part of the million euro debt would have been paid with the money from all followers. Good agreements have been made with the creditors about the remaining money. Some have even forgiven their entire debt. So: MB Nutrition stops, but is not bankrupt.

Manager’s last name revealed
“Mo has not always been advised correctly,” the manager continues. That will change with his arrival, because we can expect great new things in the near future, says Ouassim. His surname will also be revealed, which will happen ‘on a well-known streaming platform’. That platform is probably not Videoland, because the documentary that the company wanted to make about Lemhadi has been canceled.

Manager Ouassim thinks it is a shame that the money raised was not able to save MB Nutrition, but he has the impression that many people who gave money did so to ‘help Mo with everything he does in life’. What the announced new activities are will remain a secret – in accordance with Mo custom – for now. “Who knows, if our relationship ever gets to that point, I might even be able to hook you up from time to time scoops “, he promises the author of this article.

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