Around two weeks before the World Cup, Union politicians are calling on the sporting goods manufacturer Adidas to offer children’s jerseys at a lower price.
Stephan Mayer, sports policy spokesman for the Union parliamentary group, told the “Rheinische Post” that 75 euros for a children’s jersey was “an enormous financial challenge” for many families. “Especially here I would like adidas to find a way to at least offer these jerseys at a significantly lower price.”
Although politics has no influence on pricing, the CSU politician said: “We all want the national soccer team to have many fans among children; for this to happen, they must be able to identify with the team, and this includes the jersey.”
The vice-chairman of the sports committee in the Bundestag, Jens Lehmann, referred to the high demand for the jerseys. “As long as nothing changes, there will probably be no rethinking among manufacturers,” the CDU politician told the newspaper. In the end, “DFB and manufacturers themselves have to be careful not to alienate their fans through excessive pricing policies,” said Lehmann.
Last jersey from Aidas for now
The World Cup in the USA, Canada and Mexico starts on June 11th. The World Cup jerseys are the last ones from adidas for the national team for the time being. The supplier contract between the German Football Association (DFB) and the manufacturer ends after more than 70 years. From 2027, the US sporting goods manufacturer Nike will take over the equipment of the German team.
The home and away jerseys from the last World Cup held in the USA in 1994 were reissued to match the venue. Other jerseys from the German team’s sporting successes are also experiencing a revival, as adidas announced.
While a children’s jersey costs at least 75 euros from the sporting goods manufacturer from Herzogenaurach near Nuremberg, prices for adult jerseys start at 100 euros.
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