Irish fashion retailer Primark is launching the 2026 Pride collection in its stores today. In addition, the company is donating 280,000 euros to support LGBTQIA+ organizations and pride events in Europe and the USA.
The retailer is committed to Pride initiatives for the ninth year in a row. In total, the company donated 1.75 million euros to LGBTQIA+ organizations and associations worldwide.
Primark’s Pride 2026 collection is available in selected stores from this week. She celebrates self-expression in all its forms with easy-to-wear pieces designed to help people express themselves as they are.
The collection was designed to be versatile and wearable. It includes women’s and men’s fashion as well as accessories with prices starting at just two euros.
Alongside the collection, Primark promotes its commitment to inclusion throughout the year. This is done through internal employee networks, partnerships with local charities and educational initiatives. The company also continually supports local Pride events in the markets in which it operates.
Charlie Magadah Williams, Head of Inclusion & Community Impact at Primark, said: “At Primark, inclusion is not a slogan or a mere formality: it is part of who we are. It is a commitment we live every day, all year round, in our stores, our communities, at Pride events and through partnerships with associations and organizations we care about.”
“We know that Pride means something different to everyone. That’s why this collection was designed to be versatile and personal. It’s designed to empower wearers to feel confident and fully themselves.
“As a member of the community, I’m very proud to say that Primark’s support extends far beyond this collection. This is reflected in the ongoing attention to our colleagues and the communities around us. From local Pride events to year-round partnerships, we continue to create spaces where everyone can feel welcome, recognized and celebrated.”
Primark’s Pride 2026 collection is available in stores now.
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