The Tokyo Fashion Awards are coming to the French capital for the next Paris Fashion Week for men’s fashion. The support program for young Japanese designers will set up a showroom in the Marais district.
The Tokyo Fashion Awards is organized by the Tokyo Metropolitan Government and the Japan Fashion Week Organization (JFWO). He supports Tokyo-based fashion designers in their business development and strengthening their international presence. From June 24th to 29th, 2026, eight selected brands from the 2025 and 2026 editions of the Tokyo Fashion Award will present their Spring/Summer 2027 collections in Paris.
Among the labels presented, visitors can discover Anthem A, Kiminori Morishita, Kotohayokozawa, Paratrait and Matsufuji, among others.
The event also offers the opportunity to present a community project. It brings together cap brand ’47, nine Japanese brands under the name ‘Japan 9’ and fashion curator Motofumi Kogi. Kogi, better known by the pseudonym ‘Poggy’, is a key figure in contemporary men’s fashion and streetwear in Japan. He has already collaborated with several international brands such as Levi’s, Converse and Puma.
The continued strong presence of Japanese designers is also noteworthy. This season, Hideaki Shikama’s work at Pitti Uomo is highlighted. In addition, Soshi Otsuki will be added to the Paris Fashion Week calendar. Not to be forgotten are the shows of historic and established Japanese brands such as Yohji Yamamoto, Kolor, Auralee and Comme des Garçons.
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