A good two months after acquiring the trademark rights from Eterna, the Olymp-Bezner Group brought Philipp Lübbenjans, a former top manager of the shirt and blouse specialist, on board.
The 41-year-old has many years of management experience at Eterna Mode GmbH, which filed for bankruptcy last December and had to announce the cessation of business operations in March. Lübbejans managed national wholesale sales there for six years before taking over responsibility for the brand’s global wholesale business as Sales Director in May 2024.
The experienced industry expert will now take over management of the newly founded Eterna KG on June 1st and will be responsible for “the strategic development of the potential business area for Eterna,” Olymp Bezner KG announced on Tuesday.
Olymp is examining the future role of the Eterna brand, which it acquired in March
The appointment was made “as part of the ongoing assessment of a possible reintroduction of the brand,” according to a statement. What role Eterna will play in the group’s brand portfolio “in the future” and what “successful continuation could look like” is “part of the comprehensive strategic review that is currently taking place in parallel,” explained Olymp.
Mark Bezner, owner and CEO of Olymp, explained the personnel decision: “With Philipp Lübbenjans we are gaining a proven expert on the Eterna brand with a high level of market and sales expertise,” he explained in a statement. “His extensive experience forms a valuable basis for evaluating the new launch in a well-founded manner and for developing the future direction of the Eterna brand with substance.”
