What happens when the most streamed person in the world comes to Spain with his tour? Bad Bunny is currently showing it live in Barcelona.
The whole of Spain has been waiting for this, now it’s starting. Bad Bunny has arrived in Europe, and city after city is turning into fan camps. With his “Debí Tirar Más Photos World Tour”, the Puerto Rican is reaching the climax of a hype that has seemed to have no upper limit for years. Remember: almost ten years ago he was still serving customers at the supermarket checkout. Now he is the most streamed person on the planet – Spotify’s number one for the fourth time in 2025, almost 20 billion streams in one year, over 100 million monthly listeners.
Madrid as a benchmark
And because selling out a stadium isn’t hard enough, he’s playing two shows in Barcelona. In Madrid, however – wait, that’s not enough build-up. Madrid has around 3.4 million inhabitants. Bad Bunny plays at the Riyadh Air Metropolitano, Atlético’s home stadium, capacity around 70,000. It wasn’t sold out there two or three times in a row, but a whopping ten times. No artist has ever filled so many evenings there in a row. That’s 700,000 places – as if every fifth Madrilenian went there.
A tour that overtakes itself
This is not an outlier, but the pattern of the tour. In Mexico City, two planned shows became eight, which together attracted over half a million people to the stadium. In total, the tour has sold 2.6 million tickets and grown from 24 to 54 dates in 18 countries, according to Live Nation. You don’t book concerts here, you extend a siege.
New collection
Anyone who watches what is happening in Barcelona can imagine what Madrid will look like. The man played at the Super Bowl – but the music is only half the story. At the same time, the fashion industry is trying to break all records with it. Zara has launched its own collection, released on May 21st – timed to coincide with the Spanish shows. It’s called “Benito Antonio”, after his real name, and reflects his style between a suit and a zip-up hoodie.
Soon also in Düsseldorf
If you live in one of the concert cities and have never heard Bad Bunny before, you should do so now. Involuntary. Because fans stand in front of his hotel at night and sing his songs in the hope that he will come out. If he shows up somewhere, they flock there. Bad Bunny is like the Justin Bieber of the Spanish-speaking world – and beyond. After all, it won’t be long until “Tití Me Preguntó” echoes through the streets of Düsseldorf. He will stop in Germany on June 20th and 21st. What this means for the residents of his locations can now be seen live in Barcelona.
