Italian luxury fashion house Versace unveils the La Vacanza 2026 campaign, ‘Versace Obsessed’. The campaign is an impressive dialogue between past and present. It honors the inimitable visual design effect of the house.
The images were photographed by Steven Meisel. They capture the unmistakable power of Versace in a timeless dialogue. A series of intimate vignettes in the bedroom unite new faces with enduring icons that embody the home’s unique strength.
A new generation meets personalities who are firmly anchored in the history of the house. You are surrounded by campaigns that have had a lasting impact on culture. Iconic supermodels wallpaper their bedroom walls with clippings from advertisements. These were photographed by Steven Meisel between 1993 and 2004. This is undeniable proof of Versace’s enduring appeal. It is also a testament to a visual language that always arouses desire.
This dialogue is also reflected in the La Vacanza collection. It is itself a conversation with the past that refers to the house’s archive and reinterprets it. A meeting of couture and street style that creates unmistakable icons: denim shirts, printed silks, colorful tailoring and black leather combined with gold. The unmistakable signs of Versace.
‘Versace Obsessed’ revisits the rich heritage of the past. The campaign asserts its legacy through the unforgettable and uncompromising lens of the present.
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