The Italian footwear and lifestyle brand Premiata is significantly expanding its presence in the Berlin luxury department store KaDeWe.
In addition to an expanded sales area on the men’s floor, the label has opened its first boutique on the women’s floor, Premiata announced on Monday. The women’s boutique, which is over 60 square meters in size, relies on a “softer spatial concept of bright surfaces, warm textures and clear, minimalist lines”.
In contrast, the Men’s Floor adopts a “darker, more graphic atmosphere with illuminated metal structures,” creating an exciting interplay between “precision and lightness,” according to the company.
The new retail concept stages the shoes, bags and accessories on offer in a gallery-like atmosphere. With this expansion step, the traditional Italian brand, known for its mix of craftsmanship and technical performance, is further investing in its international retail presence.
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