Mexx is back on the DACH market under a new sales agency.
The Dutch fashion brand is back on the German market. The Brandatory agency in Munich is responsible for sales in Germany, Austria and Switzerland.
With the spring/summer season there will also be a realignment of the brand under the idea of a “casual casual attitude”. The transitions in the Spring/Summer 2027 collection between business and leisure are fluid: unstructured blazers, modern barrel legs, airy linen qualities and versatile denim styles. From now on, the brand’s color world revolves around black and off-white as well as indigo blue and also reflects the balance between tailoring and relaxed silhouettes.
“After over 40 years in the international fashion market, Mexx is opening a new chapter. The brand is realigning itself – with a clear identity, reduced design language and an attitude that could hardly be more current,” it said in a statement on Monday.
After being taken over by the Dutch RNF Holding in 2017, the Mexx brand has been in comeback mode for years. Almost two years ago, the RNF Group was taken over by the also Dutch HVEG Group.
