OLYMP Bezner KG is expanding its store network. On Friday, the shirt specialist from Bietigheim-Bissingen is opening a new store in Ulm.
The store, which is centrally located in the city center, is located at Münsterplatz 11. On 115 square meters, the brand presents current collections of shirts in numerous designs, colors, patterns, cuts, collar versions and sleeve lengths as well as the casual line with casual shirts, sweaters, sweatshirts, polo shirts, T-shirts and jackets, according to the statement. A selection of trousers should also complete the offer. Various services are also offered, including the option of picking up online orders in the store or reserving products online on site.
The store concept was designed by the Stuttgart architectural firm Blocher Partners. The shop design relies on a modern, clear spatial structure with a mix of light and dark materials as well as an overall reduced, flexible presentation architecture. Digital elements such as in-store order terminals and a virtual shelf extension are integrated into the concept and are intended to expand the presentation of the product range.
According to the company, the stationary expansion is intended to complement the brand presence alongside the existing specialist retail and online business. The Ulm location is classified as strategically relevant, particularly due to its location in the twin city of Ulm/Neu-Ulm and the high footfall. With the new opening, OLYMP says it operates 52 stationary stores in Germany and Austria, including three freestanding locations. Four new jobs were also created at the location.
