THEBalanced nutrition contributes to a healthy life, but it is also essential to create a type of menu that makes us happy to enjoy what we have on our plate. Thanks to Felicia, and its ingredients, from whole grains to legumes, it is possible to create colourful, tasty recipes capable of bringing a smile to every bite. Andriani Società Benefit’s healthy pasta brand is promoting The Good Turn: a campaign that is first and foremost a promise. Yes, it’s possible that the most nutritious dish of the week is also the one you look forward to most. And no, it’s not a miracle: it just is Felicia.
“Breakthrough”: when change really makes the difference
Varying your diet is one of the most important actions for your well-being, the World Health Organization confirms this. Yet in daily practice, changing habits always seems like a challenge. Felicia promotes food biodiversity through the valorisation of naturally gluten-free ingredients such as legumes, whole grains, vegetables and superfoods with a high nutritional intake. The result is a range capable of bringing the raw materials that the earth gives us into the format we know and love most: pasta. The numbers prove this approach right: in 2024 the healthy pasta segment recorded a growth of 5% in Italy, and 36% of Italians say they want to adopt healthier eating habits, as emerges from the Coop 2024 Report. Those looking for real change, with Felicia, will already find it on the table.
“Good”: an adjective that goes double
The word chosen for the campaign is not accidental. “Good” in Felicia it means two things: taste and responsibility.
The first is that of the palate: it is not at all obvious that a healthy product is also delicious.
Felicia really is, every format is designed to be appetizing, not just on the nutritional side. The second meaning is deeper: being “good” means making conscious choices, towards oneself and towards the planet.
And it is here that Felicia overcomes the logic of “without” (gluten-free, allergen-free, animal derivatives-free) to build an entirely positive story. With taste, with authentic nourishment, with respect for the environment. The raw materials arrive from traced supply chains, engaged in increasingly regenerative agricultural practices and supported by digital technology to monitor crops over time.
And in the production plant the principle is the same: the organic waste feeds a biomass boiler reducing emissions, the processing by-products find new life in 100% vegetable pet food, the water is recovered and reused for the cultivation of spirulina algae. Actions that concretely express the corporate signature “Leading The Food Transition”, through an increasingly sustainable, innovative and circular production model.
A color revolution
The Colorfood Revolution embodies the very essence of the Felicia brand. The idea, which has its roots in Mediterranean tradition but definitely looks to the future, is that variety is the true protagonist of a healthy table. Each ingredient has its history, its nutritional profile, its unmistakable colour: together they contribute to the balance of the organism and to keeping the intestinal ecosystem in shape, with positive effects on energy and natural defenses.
A new way of looking at food: curious, aware, colourful. A small revolution that starts from the plate and slowly changes the way of being at the table. To eat and enjoy food.
Free Body
Felicia participates in “Free Body”, iODonna’s two-day event dedicated to sport and wellbeing. At Parco Indro Montanelli, on 16 and 17 May, it is possible to take part, upon registration, in lessons, talks and community moments of healthy fun. Specifically, Felicia sponsors Dance+, a fitness class that combines choreographed movements with toning and stretching exercises. A dynamic and complete workout that improves coordination and balance, combining the benefits of dance with cardio and aerobic work for the whole body.
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