Alvanona leading sizing technology company in the apparel industry, has previewed the world’s first phygital sizing solution for the luxury and designer segment: the Specialty Catwalk Series. Luxury brands including Armani attended the spectacular preview show “The Intelligent Atelier” hosted by Alvanon in collaboration with D-house Laboratorio Urbano at CoFactory in Milan, Italy.
The Specialty Catwalk Series combines physical mannequins with matching digital “twin” avatars created specifically for couture runways using global body scan data. The series accurately and consistently depicts the standard body size and shape of male and female models used by luxury designer brands. These innovative forms enable designers to work seamlessly across digital and physical environments, improving efficiency, consistency, collaboration and creative flexibility. Alvanon’s Catwalk Sizing Series can be ordered from Monday, May 18, 2026.
Sara Canali, responsible for market development in Italy and Switzerland at Alvanon, explained: “Luxury and premium brands need a sound body standard that supports the unique attention to detail brought by skilled craftsmen. This new catwalk series offers designers the digital and physical tools they need to experiment and develop their ideas without relying solely on fit models and physical prototypes.”
The preview opened with a panel conversation between Marion Eugster (3D clothing designer at Grand Studio), Matteo Secoli (President and CEO of Instituto Secoli) and Antonio Iavazzo (Head of Costume Department at Teatro alla Scala). They shared their expertise and insight into using accurate body data to inspire consistent sizing and fit, especially in an era of agent-based commerce.
“Our students need to learn and work with the latest and most precise tools. It is exciting to see how Alvanon has evolved into the physical and AI worlds to enable our industry to build and maintain consistent body data foundations and improve processes and workflows,” explained Matteo Secoli.
Grand Studio’s Marion Eugster agreed: “Alvanon’s consistent sizing tools improve workflow across the entire development process – from brand to freelancer to supplier – while building consumer trust in the fit experience. When we all work to a consistent body, it makes communication easier, speeds decision-making and time-to-market, and generates brand loyalty.”
Even in the extreme world of high-performance costume couture, a sound body standard offers significant workflow benefits. “The introduction of Alvanon’s basic tools in our Sartoria del Teatro alla Scala transforms our creative and fitting processes,” explained Antonio Iavazzo. “Our master tailors make up to 300 garments per piece; each is handmade, but the process needs to be industrialized. Standard bodies allow us to work faster and more efficiently.”
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