INTERSPORT, a leading global sporting goods retailer, launches its new global brand campaign under the motto: “Your Passion. Your Place. Make It Your Game.”
The campaign celebrates the unifying power of sport. It reinforces INTERSPORT as the common ground that connects people across cultures, communities and performance levels. No matter whether it is a young player practicing in the garden, a streetball player finding his rhythm, or a running club that meets after work. Or a professional athlete performing on the world stage – INTERSPORT is the place where your passion finds a home.
Four global athletes tell a shared story
The campaign is driven by a dynamic group of athletes whose personalities and playing styles represent the many facets of passion in sport. Their stories reflect those of everyday athletes, each with their own journey, passion and routine. They remind us that we all share the same love of sport, regardless of level. Each athlete brings their own personality and passion to the game. This also applies to the countless hobby players who train, take part in competitions and express themselves in their own way.
The athletes featured in the campaign, namely Joshua Kimmich, Frenkie De Jong, Bradley Barcola and Sandy Baltimore, appear thanks to the support of INTERSPORT’s key brand partners. These include Nike, Adidas and Puma, which provided access to their players. The campaign also features footwear, apparel and equipment from leading brands available at INTERSPORT, such as Asics, Brooks, Under Armour, New Balance and private label Energetics.
“I love how sport allows everyone to express themselves in their own way, from street players to professionals. This campaign celebrates that energy,” said Adidas player Bradley Barcola.
The campaign brings together running, sportstyle and football on a single, cross-category storytelling platform. The running-themed content showcases the latest footwear and apparel designed to inspire people at every level, while influences from football set the emotional tone of the entire season.
In addition, the Sportstyle section highlights the cultural side of sport and how it influences everyday life, creativity and self-expression. Football and broader, cross-category storytelling connects dedicated football players, passionate fans and families who enjoy the game in their own way.
This integrated approach underlines INTERSPORT’s role as one of the world’s most accessible and community-rooted sports retailers, connecting people to sport wherever and however they choose to play it.
Puma’s Sandy Baltimore added: “What I love about football is that it belongs to everyone – kids, fans, gamers and players. Seeing that passion reflected in the campaign is truly inspiring.”
The campaign will be rolled out across television, digital platforms, social media, e-commerce, in-store, radio and outdoor advertising.
Each touchpoint brings to life INTERSPORT’s positioning as the ‘Heart of Sport’ by focusing on real stories, real people and the emotional connection that sport creates.
“Our featured athletes, from global soccer stars to amateur athletes to everyday runners, prove that passion is the true common ground of sport. Through this campaign, we affirm that INTERSPORT is the place where this passion finds its home and comes to life, for everyone, everywhere,” says Andy Hogg, General Manager, Brand & Marketing, at INTERSPORT International.
The new campaign strengthens INTERSPORT’s long-term ambition to further deepen connections with sports communities worldwide. It is intended to improve the omnichannel effect and consolidate INTERSPORT’s role as the world’s leading, cross-category sports specialist.
This summer, INTERSPORT will also offer immersive consumer experiences in key European cities. Special INTERSPORT clubhouses are opening in Paris and Berlin, designed as spaces for fans, families and communities to come together. Product presentations, moments with athletes and community events are offered there.
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