ONLY & SONS launches its Spring/Summer 2026 collection with a campaign set on the rocky shores and deserted streets of Southern Europe. Vintage cars, evening light and the smell of salt and asphalt are the ingredients for a summer that no one wants to miss.
The collection itself ties in seamlessly here. ONLY & SONS chooses a color palette that reflects the surroundings: navy blue, ecru, dark green, brown and washed denim. The silhouettes are relaxed but never sloppy. These include wide-leg pants with a loose fit, oversized shirts with short sleeves and a lapel collar, and casual shorts made of denim or linen. Highlights include a knitted jacquard shirt with abstract motifs and a sporty white shirt with retro football references. A checked short-sleeved shirt effortlessly combines a holiday feeling with casualness.
The styling shows a clear understanding of how men want to dress today. A striped linen shirt is worn over ecru trousers with boat shoes. Alternatively, a tank top is combined with brown shorts and loafers. All looks exude the casualness of someone who looks effortlessly perfect.
The collection is available online and at selected retailers.
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