Basketball, Euroleague: attendance data, TV and social media viewers growing, the numbers

In the days that complete the list of qualifiers for the Final Four which will close the season by crowning the European champion team, the Euroleague celebrates the growth of following in the arenas, in the media and on social networks achieved this season, announcing that it has exceeded 508 million total viewers, 1.4 billion video views and 3.25 million attendances in the arenas, synonymous with the acceleration of the international expansion of the competition.

TV

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In the first 25 days, the global television audience reached 122.8 million viewers (live and broadcast), an increase of 82% compared to the same period last season. Live match audience growth has been particularly significant in key markets: 77% growth in Italy is second only to the 103% seen in the Balkans. Considering live, deferred and highlights, the overall audience grew by 8%, with 508.17 million total fans.

social

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The Euroleague social ecosystem reached a combined audience of 47.1 million followers between the league and participating clubs. The total number of video views across Euroleague platforms (Facebook, Instagram, TikTok, X and YouTube) reached an impressive 1.49 billion during the regular season, with over 3 billion impressions. Compared to the 2021-22 regular season, total reach increased 215%, while impressions grew 478% and video views increased 1,067%.

attendance

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Public attendance at Euroleague regular season matches reached new highs, with an all-time record of 3,251,706 overall attendances, an increase of 232,652 spectators compared to the previous season, up 8%. An achievement achieved although several teams were forced to move home games later in the season, often operating at reduced capacity, without spectators or behind closed doors due to external circumstances.