Collagen for healthy and beautiful skin at any age, with an eye towards those over 50. The 61 year old Sarah Jessica Parker signs a collaboration with the German brand Glow25specializing in supplements based on hydrolyzed collagen to support skin functions over time. The American actress joins the project as Chief Creative Officera sort of creative but above all values consultant, bringing a vision consistent with a declaredly pro-aging approachmoving away from the judgmental terminology of anti-aging. testimonial, more glowy than ever.
Sarah Jessica Parker: the beauty that (really) starts “from within”
The protagonist product is a collagen powderassociated with vitamin Cwhich contributes to the normal formation of the precious dermal protein and to the protection of cells from oxidative stress.
With his proudly natural face, Sarah Jessica Parker embodies a sunny and proactive beauty. In the guise of Chief Creative Officer of Glow25, the Hollywood star concretely reiterates his position pro-aging. An idea of beauty that cannot be built on the obsessive erasure of the signs of time, but on their intelligent and conscious management.
Sarah Jessica Parker thus becomes spokesperson for a women’s movement happy with their age, with attention to the smallest details, which include good integration. «I don’t really believe in hiding. I love the life that has shaped this face”is the declaration of intent.
Collagen mania
In the brand’s story, Sarah Jessica Parker embodies a simple and constant skin routine. The starting point is Balancetribiotic formula designed for digestive and microbiota support.
Followed by the assumption of collagenavailable in different versions: in powder form, more complete, or in single-dose sachets for use outside the home. The logic is that of practicality of use: products that can be easily integrated into the day, without complex steps.
The presence of vitamin C supports normal collagen synthesis, while biotin and zinc are associated with the maintenance of tissues such as skin and hair. The idea promoted by Sarah Jessica Parker is just one: build gradual and tangible results through consistency. With the complicity of top quality integration products, of course.
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